Guest blogging is tantamount to a dream opportunity for bloggers. Few search engine optimization experts may argue that guest blogging in the industry is another excellent way to reach out to a broader audience through your ideas and name. That sounds fair enough and in line with the recent search ranking algorithms. But what many people don’t know is exactly how to master this guest posting arena so as to take its full advantage. If you are an aspiring guest blogger, keep the following things in mind. Stay clear of committing any of these mistakes in your next guest post.
Duplicating the Content
Using content that has not been written by you to outreach other blog owners is strictly prohibited. Remember, you have been invited for guest posting because of the quality of your pieces. However, submitting a duplicated article which has a different tone than yours will surely be scraped as rejection. In case if the third party writer is not well versed with the subject or language then the compromised quality and all the grammatical errors in the article will be credited to your reputation.
Avoiding Keyword Research Tools
Yes, guest posting is an honorable invitation and you must provide your readers with helpful and impactful content. But this does not imply that you should overlook your SEO strategies and go an extra mile to provide socially helpful content. When you write the post, do not neglect the keywords. Your guest post must be optimized with suitable keywords and the web page you wish to link to it.
Missing onto images
As the cliché says, a picture speaks a thousand words. Nobody wants to dive themselves into drab and lengthy content with black fonts on white backgrounds. Only content with interesting images steal the show. Furthermore, images aid in registering your idea into the reader’s mind more clearly and instantly.
Closing your eyes to the submission guidelines
When blog owners give a positive nod to your pitch for the guest blog, they will certainly provide you with links to the concerned submission guidelines. These rules hold importance so ensure that you read them carefully and follow them thoroughly in order to save yourself a futile opportunity.
Holding back the greatest posts for your blog
Saving the best and finest posts for your own blog may not be a good idea. Take guest blogging as an opportunity to launch yourself as an authoritative and influential search engine optimization expert to new readers. So there is no harm in giving away your best work for publishing on other blogs.
Turning your back on the blog after the submission
Once you have submitted the guest post, try to find when the website will use your post. If the site is not communicating effectively on this front, keep checking the website periodically. Once it is published, flash it on all your social media networks. This can aid you in getting more guest posts from other similar sites.
Ignoring the layout
With the availability of thousands of blogs, the possibility of a reader hooking to your post is considerably reduced unless you come up with something catchy that may hold their attention spans for a little longer time. In order to boost the visual appeal for your post, experiment with subheadings, story forms, bolds, italics or lists. This will present your post in an organized manner and will therefore aid your reader in getting the message clearer.
Providing irrelevant content
Simply because you hold the lead as a guest, it does not imply that you can provide any kind of content you wish for. Don’t stray away from the basics. Go through the blog you are writing for once. Make sure your content does not lay out of place to the concerned audience.